Is there nowhere to hide from the eye of the fashion police? My clients tell me that all they want to do is wake up in a daze, climb into crumpled jumper and jeans and get the children to school with their hair and teeth brushed.
But no. The school run has become the place to look stylish and be judged.
Do you think this is a result of ‘celebrity culture’ again? Not only have we all got to be waiflike, we have to look chic but casual. We see them in magazines dropping off their off-spring not a baby sick stain in sight!
The interesting thing about school-gate style is that, like hockey or netball it is terrifically competitive. Of course there are mum’s who are not bothered – in true Catherine Tate style, but it’s what women do. We size up, we compare and as with any place where women meet, there’s a little bit of one-up-womanship going on.
You see them rushed-off-their-feet, working mums who ditch and run (that was me – along with the guilt), then you get the fitness fanatics in their bouncy trainers and lycra, forever on their way to a keep fit class or Zumba.
You will be wondering what to wear this week when you drop off the kids, my advice is a statement coat or raincoat which is practical and you can put over any of your more casual clothes to lift your look. One more tip, wear a colour of the season that really suits you – that way you will look up to date, more vibrant, energetic and less tired, even if your baby has kept you awake all night.
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Image courtesy of Boden